In the fast-paced world of modern marketing, it’s often difficult to decide which kind of projects deserve the most amount of your team’s time and your company’s money. Some questions you might be wrestling with at this very moment: Is it better to hire an SEO expert, or should you push harder on social media?
It doesn’t seem like you should need a guide to drinking coffee — after all, it’s pretty easy. Brew. Drink. Repeat. Not exactly rocket science. But what about the benefits of drinking coffee (and the drawbacks)? To ensure you get the maximum bang from your brew — and don’t overdo it — you need to
As a salesperson, your natural instinct is to treat objections as requests for information. This is for good reason — many objections are raised because your prospect hasn’t fully bought into your product’s value, and a little education can bridge that gap. But not all objections are created equal. Just as you shouldn’t let an
With 400 million monthly active users and more than 80 million posts per day, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like an effective strategy
A shared objective of sales managers all over the world is to develop teams of appropriately effective and efficient salespeople who are able to meet their performance goals. Sales management is the most challenging job in a sales organization, and the manager plans a pivotal role in the success of any organization that seeks to